日本の電動自転車市場レポート：推進タイプ、用途タイプ、バッテリータイプ、地域別、2025年～2033年

日本の電動自転車の市場規模は2024年に29億6,500万米ドルに達しました。今後、IMARC Groupは、市場は2033年までに46億5,400万米ドルに達し、2025年から2033年にかけて5.1%の成長率（CAGR）を示すと予測しています。消費者の環境に対する関心の高まりと、電動自転車の生産技術における数々の技術的進歩が、主に市場成長を牽引しています。

本レポートで回答した主な質問

• 日本の電動自転車市場はこれまでどのように推移し、今後どのように推移するのか？
• COVID-19が日本の電動自転車市場に与えた影響は？
• 日本の電動自転車市場の推進タイプ別の区分は？
• 日本の電動自転車市場の用途タイプ別区分は？
• 日本の電動自転車市場のバッテリータイプ別の内訳は？
• 日本の電動自転車市場のバリューチェーンにおける様々なステージとは？
• 日本の電動自転車の主な促進要因と課題は？
• 日本の電動自転車市場の構造と主要プレーヤーは？
• 日本の電動自転車市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本の電動自転車市場：イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本の電動自転車市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本の電動自転車市場：推進タイプ別の内訳

• ペダルアシスト
• スピードペデレック
• スロットルアシスト

第7章 日本の電動自転車市場：用途タイプ別の内訳

• 貨物/ユーティリティ
• 都市部
• トレッキング

第8章 日本の電動自転車市場：バッテリータイプ別の内訳

• 鉛蓄電池
• リチウムイオン電池
• その他

第9章 日本の電動自転車市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第10章 主要企業のプロファイル

第11章 日本の電動自転車市場：業界分析

• 促進要因、抑制要因、機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第12章 付録

Japan e-bike market size reached USD 2,965.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 4,654.0 Million by 2033, exhibiting a growth rate (CAGR) of 5.1% during 2025-2033. The rising consumer environmental concerns and numerous technological advancements in the production techniques of e-bikes are primarily driving the market growth.

An electric bicycle, or e-bike, represents a multifunctional transportation method, integrating the characteristics of conventional bicycles with the advantages of an electric motor. It comes fitted with a battery that can be charged, and it provides different levels of assistance with pedaling to the cyclist, thus significantly simplifying actions like ascending hills or traveling extended distances. Numerous e-bikes also feature a throttle, enabling riders to progress without the need to pedal, resembling a motorcycle. They are crafted to be environmentally friendly, with no emissions of greenhouse gases, positioning them as a sustainable commuting option. The convenience, economical price, and user-friendliness of e-bikes have earned them substantial popularity. They accommodate a broad spectrum of users, from those desiring a more effortless, less strenuous cycling experience, to individuals considering them as a viable substitute for automobiles for short journeys. Progressions in battery technologies mean contemporary e-bikes provide greater distance coverage and reduced charging durations, amplifying their attractiveness for recreational and urban purposes.

Japan E-Bike Market Trends:

Increasing Environmental Concerns and Sustainability Goals

The growing awareness regarding pollution and climate change is prompting demand for eco-friendly transportation options, with e-bikes serving as a low-emission alternative which is expected to drive the market growth across Japan. As a result, bicycle sharing services have expanded rapidly across Japan, with hundreds of local governments either fully implementing or trialing the service. As of 2022, 305 local governments had fully adopted these services, while 61 were in trial phases. Another 397 are considering adoption. Fees generally range from 100 to 200 yen for 30 minutes. The service's popularity has been driven by advances in technology and decarbonization efforts, leading to a rise in bike-sharing stations from 828 in 2014 to over 15,000 in 2022. Private operators, such as Docomo Bikeshare, Hello Cycling, and Luup, have contributed to the expansion, with services varying by location. These initiatives are pivotal in promoting the widespread adoption of e-bikes, thereby contributing to the market growth.

Rising Urban Traffic and Space Constraints

E-bikes provide a practical solution in crowded cities, allowing riders to avoid traffic, navigate narrow streets, and reduce commute times. As per a report from the Ministry of Land, Infrastructure, Transport, and Tourism, rail congestion rates in Japan's three major metropolitan areas, Tokyo, Osaka, and Nagoya, continued to increase in 2023. The average rate of congestion during peak morning hours for the metropolitan areas, respectively, was 136% in Tokyo (up 13 points year on year), 115% in Osaka (up 6 points), and 123% in Nagoya (up 5 points). E-bikes can travel at higher speeds than traditional bicycles, making them a time-efficient choice for commuting, which encourages more people to choose biking over driving. This is expected to boost the overall Japan e-bike market share significantly. By providing an alternative to cars for short to medium-distance trips, e-bikes decrease the number of vehicles on the road, contributing to less traffic congestion.

Significant Technological Advancements

Improvements in battery life, motor efficiency, and lightweight materials make e-bikes more user-friendly, extending their range and performance, which drives consumer interest and subsequent product adoption. In line with this, a novel gear-shifting system that taps artificial intelligence to assist cyclists is scheduled to be launched by the Japanese bicycle parts maker Shimano by 2025, as announced by the company in September 2024. Similarly, in October 2023, Yamaha launched two electric bicycles ahead of the Japan Mobility Show and the Booster, which is an electric moped with futuristic scooter-like styling. Such product launches are reflective of the advanced technologies that manufacturers are increasingly integrating in their product variants, which is resulting in the launch of better and more efficiently functional models of e-bikes.

Japan E-Bike Market Segmentation:

Propulsion Type Insights:

• Pedal Assisted
• Speed Pedelec
• Throttle Assisted

Application Type Insights:

• Cargo/Utility
• City/Urban
• Trekking

Battery Type Insights:

• Lead Acid Battery
• Lithium-ion Battery
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan E-Bike Market News:

• In November 2023, Honda announced the launch of the Honda e-MTB Concept, its first electric bicycle, by drawing a cue from almost all other major automotive manufacturers. The Honda e-MTB Concept retains a reasonably realistic design while having a more downhill-oriented appearance.
• In June 2024, Yamaha launched a new E-Ride Base in Yokohama, a dedicated showroom that will allow visitors to experience Yamaha's electric-assist bicycles, offering free 30-minute rentals and guided tours of the city. The facility features a 180° theater screen and a lounge serving green tea from Shizuoka Prefecture, enhancing the visitor experience.
• In September 2024, JATCO Ltd and HODAKA CORPORATION unveiled a prototype electric-assist bicycle equipped with a JATCO drive unit. This prototype model is intended for mass production and is scheduled to be launched in the market by 2025. Prior to the unveiling, JATCO and HODAKA signed a Memorandum of Understanding (MOU) for the mass production of the electric-assist bicycles equipped with the JATCO drive unit.

Key Questions Answered in This Report:

• How has the Japan e-bike market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan e-bike market?
• What is the breakup of the Japan e-bike market on the basis of propulsion type?
• What is the breakup of the Japan e-bike market on the basis of application type?
• What is the breakup of the Japan e-bike market on the basis of battery type?
• What are the various stages in the value chain of the Japan e-bike market?
• What are the key driving factors and challenges in the Japan e-bike?
• What is the structure of the Japan e-bike market and who are the key players?
• What is the degree of competition in the Japan e-bike market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan E-Bike Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan E-Bike Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan E-Bike Market - Breakup by Propulsion Type

• 6.1 Pedal Assisted
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Speed Pedelec
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Throttle Assisted
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)

7 Japan E-Bike Market - Breakup by Application Type

• 7.1 Cargo/Utility
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 City/Urban
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Trekking
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)

8 Japan E-Bike Market - Breakup by Battery Type

• 8.1 Lead Acid Battery
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Lithium-ion Battery
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Others
  • 8.3.1 Historical and Current Market Trends (2019-2024)
  • 8.3.2 Market Forecast (2025-2033)

9 Japan E-Bike Market - Competitive Landscape

• 9.1 Overview
• 9.2 Market Structure
• 9.3 Market Player Positioning
• 9.4 Top Winning Strategies
• 9.5 Competitive Dashboard
• 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

• 10.1 Company A
  • 10.1.1 Business Overview
  • 10.1.2 Product Portfolio
  • 10.1.3 Business Strategies
  • 10.1.4 SWOT Analysis
  • 10.1.5 Major News and Events
• 10.2 Company B
  • 10.2.1 Business Overview
  • 10.2.2 Product Portfolio
  • 10.2.3 Business Strategies
  • 10.2.4 SWOT Analysis
  • 10.2.5 Major News and Events
• 10.3 Company C
  • 10.3.1 Business Overview
  • 10.3.2 Product Portfolio
  • 10.3.3 Business Strategies
  • 10.3.4 SWOT Analysis
  • 10.3.5 Major News and Events
• 10.4 Company D
  • 10.4.1 Business Overview
  • 10.4.2 Product Portfolio
  • 10.4.3 Business Strategies
  • 10.4.4 SWOT Analysis
  • 10.4.5 Major News and Events
• 10.5 Company E
  • 10.5.1 Business Overview
  • 10.5.2 Product Portfolio
  • 10.5.3 Business Strategies
  • 10.5.4 SWOT Analysis
  • 10.5.5 Major News and Events

11 Japan E-Bike Market - Industry Analysis

• 11.1 Drivers, Restraints and Opportunities
  • 11.1.1 Overview
  • 11.1.2 Drivers
  • 11.1.3 Restraints
  • 11.1.4 Opportunities
• 11.2 Porters Five Forces Analysis
  • 11.2.1 Overview
  • 11.2.2 Bargaining Power of Buyers
  • 11.2.3 Bargaining Power of Suppliers
  • 11.2.4 Degree of Competition
  • 11.2.5 Threat of New Entrants
  • 11.2.6 Threat of Substitutes
• 11.3 Value Chain Analysis

12 Appendix